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LETTER FROM THE
EDITOR
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Welcome
fellow business owners. This
newsletter is designed to bring you
current information that is relevant
to your business.
As a small business owner I know
that an important key to our survival
is how much we can
economically obtain information to help us grow.
This newsletter will
begin monthly and will contain
at least one article related to
the technology that keeps
your business operational.
Since this is my field of expertise,
that is the least I can promise.
I look forward to receiving articles
from each of you to help our fellow
small business owners.
If you would like to contribute
information to help small businesses,
advertise, or have this directly
mailed or e-mailed to you, please
contact me.
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BUSINESS DEVELOPMENT
TIP
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What is
the true purpose of any advertisement?
To get a response!
There must be a mechanism for potential
customers to respond - ask "where
did you hear about us?" or feature
a specific offer in the ad.
You must measure the responses to
determine the effectiveness of the
ad!
Submitted by the
Gary
Brand Company, Business Development
Advisors.
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ARTICLE OF THE MONTH
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The
Purpose of Tape Backups
The concept of backing
up data is not a new concept.
Before computers, copies of important
documents such as tax records
and revered books (such as religious
documents) were copied and kept
in other cities. Even now that
the digital era has fully set
in, these concepts from the past
still apply - and for the same
reasons. The reasons for backing
up data include disaster recovery,
integrity recovery, and data transport.
Disaster recovery is the ability
to recover your data even though
the rest of your technology is
at or near a complete loss. Integrity
recovery is less talked about
but just as important. It includes
being able to recover data that
has been changed incorrectly or
removed accidentally. The third
reason that applies less to tapes
but is also important is Data
transport. Data transport is the
process of backing
up data for the purpose of taking
it somewhere else for use. These
three reasons need to be addressed
in your backup strategy.
Tape backups have become the technology
of choice for backing
cont...
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